STRATEGIC MARKETING MANAGEMENT FOR LEADERSHIP
Course Description
This course provides a deep dive into strategic marketing management, covering key topics such as market analysis, consumer behavior, branding, product development, pricing strategies, distribution channels, and marketing communications. Participants will learn how to align marketing activities with organizational goals, leverage market research insights, and develop strategic plans to achieve sustainable competitive advantage. Through case studies, real-world examples, and interactive discussions, participants will gain practical insights into designing and implementing successful marketing strategies.
